BUYING SOMETHING JUST FOR ITS IMAGE

In fact of life, consumers often buy a product for its image. A product’s image often influences consumers to buy it. So advertisers use variety of different methods for different products so that get appeal to people’s to buy it. The advertisers reach consumers in many ways: through TV, newspapers, direct mail, radio, magazines, the internet, and outdoor advertising. For example, the advertisers use TV commercials for common products such as food because TV commercials can tell a story. They use pictures, sound, and motion to create drama. Beside that, have one strategy of advertisers is to appeal to people’s emotional needs: the need for love, the need to belong to a group, to feel good about themselves, or to feel better than others. For instance, advertisers will suggest that a person who uses a shampoo will be soft hair and straight hair. More importantly, a product image is a value that the consumer connects with a product. The image might be youth, luxury, popular or energy. For example, advertisers might create an image of energy for a certain type of drink. They might show a model drinking to energy in the water. The consumers think, “If I buy this water, it means that I have energy a long day. Consumers frequently buy a product for its image even more than for its price or quality. Usually, half the consumer to give pressure of name brands and qualities on the product. They think, “If I buying things without name brands and qualities, I have standard will be fallen”. So, by them it’s not luxury, not youth, not popular and more importantly, not image for themselves. However, half the consumers give pressure more than to price and qualities of those things. The name brands perhaps the list of last in the life themselves. In conclusion, the consumers often buy a product for its image. It’s a fact of life. Not consumers want buying something without have an image on the things products. All consumers want to better something in the life themselves.